Coke Connect is a user-experience conceptual design and narrative targeting young individuals aged 21-27 looking to enhance their social wellness. 
Coke Connect expands on Coca-Cola’s existing branding with its own subsidiary conceptually distinctive identity.

Coke Connect Venue 3D Visualisation - Front View

Coke Connect Venue 3D Visualisation - Back View

SOLUTION
Coke Connect offers an empowering event experience designed for young individuals aged 21-27 looking to enhance their social wellness. It encourages people ready to step out of their comfort zones to meet new, like-minded people, fostering genuine connections in a supportive and uplifting environment.
With various locations worldwide, Coke Connect knows no boundaries, celebrating diversity, culture, and the universal desire for belonging through the brand philosophy – Real Magic lies in genuine connections. 
The Coke Connect Crew are dedicated to creating a warm and inviting social mixer, supporting guests through carefully selected icebreakers activities, inclusive to all abilities to build confidence and social wellness, whilst having fun. All whilst indulging in refreshing global Coca-Cola products, immersing in the eye-opening interactive space: Messages of Unity and enjoying Coke Studio live performances. 
USER EXPERIENCE
Messages of Unity: Interactive Globe, is an immersive experience which harnesses the potential of global participation, communicating Real Magic through feelings and shared experiences in a visually inspiring environment. The universal reality of loneliness in young people and their desire to belong unites them as they make their mark on the digital interactive wall generating authentic responses. 
The Interactive Globe provides perspective on the power of human connection, with the capability to zoom into messages from around the world. As participation increases globally, geo-location red illuminations fill on the Coke Connect scape exterior screens, emphasising how Real Magic lies in genuine connections.
The Atlas Bar tempts guests to sample global Coca-Cola flavours, alcoholic spirits and share a drink from a different culture. The Creations Lab uses AI to create unique flavour combinations via user prompts and a personalised souvenir cup offers bottomless refills; sharing mixes with the global Coke Connect collective to forge wider connections and a sense of belonging.

Coke Connect Messages of Unity: Interactive Globe, Immersive UX

PROBLEM & INSIGHT
Young people today are being categorised as the loneliest demographic universally, with over a quarter of people aged 19-29 worldwide reporting a significant feeling of loneliness. 
Although some find their way within the turbulence of their 20s, others can find it challenging to trust, fight anxiety and make genuine connections with like-minded people; with many feeling socially drained and lacking a strong sense of social wellness. It can be daunting to approach new people in bars, join established friendship groups, or get involved in big social events without the support and understanding from others within a safe and inspiring environment.
User research highlights a desire for authentic connection and kindness amongst Gen Z. A large proportion of this group wish to step out of their comfort zones and socialise with like-minded people in a supported and fulfilling setting.

Coke Connect Venue Floor Plan

Coke Connect User Journey

Building Connections: Vending Breakout
Building Connections: Vending Breakout
Building Connections: Soda Can Jam
Building Connections: Soda Can Jam
Coca-Cola Creations Lab
Coca-Cola Creations Lab
Coke Studio Audience
Coke Studio Audience
CokePin Mini Bowling
CokePin Mini Bowling
Social Games
Social Games
Coke Pong
Coke Pong
Coke Connect Tab UI - User Feedback
Coke Connect Tab UI - User Feedback

Coke Connect Pitch Deck

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